07 June 2013

The Professional Artist / Client Toolkit

Repost: Exit Within: the Gallegos Blog, Randy Gallegos, http://blog.gallegosart.com/2013/06/the-professional-artist-client-toolkit.html




Back in November, I participated in a panel discussion regarding working in the fantasy illustration market. Boring, right?



Not so! Joined by some esteemed illustrator colleagues including the master Todd Lockwood, and with over 60 years of combined illustration experience between us (and not all of them Todd's!), there was a lot to talk about. Add to it an audience that had a number of notable veterans adding their thoughts and there was a lot to learn. It wasn't the rosiest of talks, but it was candid and it was deeply appreciated by most of those who attended, primarily the younger and aspiring illustrators. From that panel discussion was born PACT: the Professional Artist / Client Toolkit.



The first half of the talk is a state-of-the-industry discussion. The second half was a proposed solution to the problems mentioned. That solution was to be a website that would serve as an information aggregator for illustrators. There's quite a bit to it. Probably you should listen to the conversation.





PACT KS Video from Jim Pavelec on Vimeo.



Why spend an hour of your time doing so? I am going to make an appeal based on who you are.



You are an illustrator or an aspiring illustrator


(If you are a fan of this kind of art and concerned that it continue to thrive, skip ahead to the next section)

If you are an illustrator you know this industry is incredibly difficult to survive in, financially. Wage stagnation or deflation, aggressive copyright buyouts for decreasing pay, late or never-paying clients. This is a lot of what's happening. Learn more about why and what can be done via PACT



If you are an aspiring illustrator you MUST know what you're about to face--if you are studying or intend to study in a general illustration program and then hope to work in the related fields of fantasy gaming, publishing, comics and the like, much of what you learn there will not prepare you for the business side of things out in this corner of the field.



Spearheaded by Jim Pavelec, PACT has moved forward in a few ways. Firstly, through a Facebook Page where the PACT team has been sharing news about nefarious business practices, industry trends and so on. We've educated, and had conversations to help clarify why we illustrators are in the plight we're in. Minimally you should be paying attention to this page, though it is not the end-game by any stretch.



During that time, Jim has been consulting with lawyers and web developers to get the website built as an official thing. That thing is ready to be built. Paying lawyers and web developers costs money--they haven't deflated their industries the way we have. So, it's time to raise money. PACT is attempting to fund development via Indiegogo. This is an all-or-nothing venture. At the end of it PACT will either get built, or it won't and we'll move on.



Once you've listened, if you think this is the sort of thing the industry needs then you owe it to yourself to at least snag a discounted pre-order membership. If you'd like to skip time you can jump ahead to the appeal.



You are a fan who loves this kind of art and wants it to thrive


If you are a fan, and have ever appreciated the art of any artist who over time kinda disappeared or shifted industries, it might be interesting learning why that happened. I can name dozens of illustrators who were working about the time I started who just disappeared--many of them quite good. Every year illustrators abandon the field.



It's all fun and games to the end-user (literally), but back here in our studios there are lives to lead, rents to pay (not many will ever afford mortgages), and heaven forbid children to raise. You probably don't realize it, but many of the illustrators you've known and loved, even on big name games like Magic, don't earn a living wage--it takes more than Magic work to earn a living, and most clients don't pay even what Magic does. Think of all that amazing art they create, the years of training and practice to be able to do it, and how it adds to the media you consume. Yeah. That's not your fault, largely it's our own fault. We're all lone wolves, many uneducated as to what's possible, and we race to the bottom because we think that's the only strategy to get work at all.



PACT is potentially a great tool to "teach artists how to fish." You like fish right? So:



The Ask


We're not asking for charity here.



If you're in the industry, buy a discounted pre-order membership at the least. It's $29, but there are cool art goodies you can get by pledging again. If this thing works half as well as we hope, you will earn it back by just avoiding one client who would've stiffed you, or by working for a better client than you might have because you learned about them and their good reputation. If PACT can't give you $15 of benefit a year for two years, then it failed and you should not renew. But seriously, you probably spend more than $29 on any number of frivolous things all the time which will never advance your career--put some towards this.



If you love this art, and would like to see the talent in it thrive and create for years to come, I ask you to help us organize these brilliant talents into a knowledgeable and savvy industry of self-respecting professionals. We value each other so much as artists, but we rarely value ourselves as much. Obviously you don't need a membership. So we've stocked the fundraiser with all sorts of art-related goodies. Go get some, knowing that most of the product being offered is either being donated outright or wholesaled so that PACT gets development funds from it.



Most of you who come here are in the latter camp--you appreciate my art and art in general. Thank you. Over the coming weeks I'll be posting more about PACT. In particular I'll be highlighting some of the offers and talking about them.



Thanks as always for your time, interest and support. You can check out the fundraiser here. If you can't spare us anything, then share it on social media (there are even goodies for those who do so)

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