12WC: Week 2: OGSM

Well, another week, another challenge. This week it is the Business Strategy whittled down to a nice 1 page document; the OGSM. Objectives, Goals, Strategies, and Measures is what OGSM stands for.

I will start off saying that this is a totally brilliant piece of information to generate for any business. Entering into the wild and wooly world of illustration, it is absolutely key. I see it as being a bit like a tuning fork. It allows me to retune to my initial objectives for my business.

However, getting myself to do this was like giving a cat a bath. I had all kinds of problems with focusing my vision in this way. Part of my problem was in trying to get my statement to be both succinct and realistic. Sure, I'd love to say, "by the end of 2010, I will have made 100k," but that isn't realistic for me right now. So keeping it real was important to me.

What was a little bit easier was the creation of a list of things to do. In fact it was so easy that I created a 3 page outline listing it all. The next challenge was for me to put this in a format that would be like the one presented. But, this is why having deadlines is good. Without a deadline I could've put this off indefinitely. So, here's me turning in my work.

I suppose I will need to review and renew this initial outline, but for now, it is a place to start, a structure upon which to build towards my objective for 2010: "To establish a profitable freelance career."


As ever, if you would like to make a comment, I am always glad to hear what you think. You can comment here on the blog, or send me an email through the contact link on my website {here}

• other 12 week challenge posts { here }